ItarCity was founded in 2012 by Vikram Mehra, a connoisseur of scents with a profound appreciation for how fragrance evokes memory and emotion. What began as a small perfume studio in the historic lanes of Kanpur has grown into India's most trusted online destination for luxury itars.
We believe that a scent is not merely a fragrance — it is the essence of a person, the mood of a moment, the art of living beautifully. Every bottle in our collection is crafted with this philosophy at heart.
Today, with over 15,000 happy customers across 200+ cities, we continue our mission: to bring the traditional itar craftsmanship of Kanpur into modern homes across the world.